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  • * In 2018, an Oculus executive named Jason Rubin wrote a 50-page document headlined “The Metaverse” that he sent to a Facebook board member and some top execs.
    *The paper described in detail Facebook’s need to own the virtual reality market with a product that would shut out any future competition.
    * “If delivering the Metaverse we set out to build doesn’t scare the living hell out of us, then it is not the Metaverse we should be building,” Rubin wrote.

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