A scientist on the myth of ugly produce and food waste vox.com
Startups Misfits Market and Imperfect Produce say they’re rescuing food that would otherwise be wasted. Sarah Taber is calling bullshit.
The first thing I want to say is if you’re buying ugly produce and it’s working for you, that’s fine. Keep doing it. Don’t feel guilty. That’s how food systems are supposed to work — it’s supposed to get what you want. But you should not feel obligated to buy ugly fruit because someone told you it’s going to save the world. It’s not. It’s just supporting someone’s business model.
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2 Comments
Food for thought.
This makes really clear that in a sense it is a different distribution method, the benefit to us as consumers is that because they don’t have the overhead of retail stores and buy the “ugly” produce, hopefully they pass on some of the savings to us.